Mike Gordon Jr. · Seller marketing
Mike Gordon Jr.’s approach to marketing your home.
Selling in Ephrata, Denver, Reinholds or the Cocalico area? Here is how I combine pricing, photography, video and a coordinated launch to help buyers understand your home. I am Mike Gordon Jr., a REALTOR® with Berkshire Hathaway HomeServices Homesale Realty, serving Lancaster County and nearby communities.
Talk with Mike: (717) 475-5824 · Email Mike
What I bring to every listing
Your listing deserves more than a few photos. My marketing combines professional photography, vertical social media videos and a longform property video with open houses, mailings and Zillow Showcase.
Photography and video that help buyers understand the home
Professional photos introduce the property. Vertical videos bring it into buyers’ social feeds, while a longer video gives them time to explore the layout, features and setting. Together, these formats help buyers decide whether to take the next step.
Zillow Showcase for a closer online look
I include Zillow Showcase in my listing marketing. It gives buyers another way to explore a property online, including people who cannot immediately attend a showing. Digital presentation supports their research; it does not replace inspections or a buyer’s own due diligence.
Open houses, mailings and social media working together
I pair the online presentation with open houses and mailings so the launch reaches people through more than one channel. The schedule and message reflect the property and the seller’s goals.
Exposure starts with a sensible price
Marketing and pricing need to work together. We review relevant comparable sales, the home’s condition and competing listings before choosing an asking price. Once the home is on the market, we review showing activity and buyer feedback to guide the next decision.
More exposure creates opportunities to connect with buyers. A sale price still depends on the property, pricing, market conditions and the terms buyers offer.
Watch the marketing. Read the sale story.
These completed sales show different parts of my work. Each story identifies my role and any named co-listing agent. Past results do not guarantee a similar outcome.
89 Red Stone Circle · Reinholds
A clean property and a $290,000 asking price gave buyers a clear starting point. The home sold for $316,500. This story focuses on preparation and pricing, without attributing the result to any single marketing tool.
Read the Red Stone sale story · Watch the original property video
20 Star Lite Drive · Lititz
An A-frame calls for careful pricing and a presentation that helps buyers understand its distinctive character. This listing attracted multiple offers and sold for $417,500.
Read the A-frame sale story · Watch the original property video
4 Acorn Court · Ephrata
I was the listing and buyer’s agent, with Nicole Aquilini as co-listing agent. The buyer I worked with competed against four other offers. We discussed what they were comfortable offering and put together the successful offer.
Read the Acorn Court sale story · Watch the original property video
These are historical marketing examples for completed sales. Prices and availability mentioned in the original videos relate to when the homes were marketed.
Local examples in Denver and the Cocalico area
At 4 Barnhill Road in Denver, I represented the seller on a referral listing that sold for $346,750 in October 2026. At 13 N Village Circle in Stoudtburg Village, I represented the seller on a $335,000 sale in August 2024. These are individual transactions, rather than team production totals.
Questions sellers ask
Do you make both social videos and longer property videos?
Yes. I use vertical social media videos and a longform video for every listing, alongside professional photography.
Does Zillow Showcase guarantee a higher sale price?
No. I use it to improve the online presentation and help buyers explore the property. No single marketing tool guarantees an offer or a sale price.
Can you help me choose an asking price in Ephrata or Cocalico?
Yes. We start with your home and relevant local comparable sales, then discuss how condition, competition and your timing affect the pricing strategy.
Plan your sale with local examples.
Selling a home in Ephrata · Selling in Denver, Reinholds and the Cocalico area
Review property-specific pricing, preparation and documented examples of Mike Gordon Jr.’s individual work.
Let’s plan your sale
Tell me where your home is, when you hope to move and what matters most to you. We can discuss preparation, pricing and how I would present your property.
Mike Gordon Jr., REALTOR®
Berkshire Hathaway HomeServices Homesale Realty
Pennsylvania license RS305541
(717) 475-5824 · mikeg@homesale.com
Meet Mike Gordon Jr. · Seller marketing on Mike’s personal website